Amanda Lind

How to Use Google Search Console to Improve Your Website's SEO

What is Google Search Console?

Google Search Console is a free tool that helps you to monitor and improve your website's performance in Google Search.

With Google Search Console, you can:

• See how your website is performing in search results
• Identify issues that are affecting your website's visibility
• Fix those issues to improve your website's ranking

How to Use Google Search Console

To use Google Search Console, you first need to create an account and add your website.

Once you have added your website, you can access the Search Console dashboard. The dashboard gives you an overview of your website's performance in search results.

From the dashboard, you can access a variety of reports that provide more detailed information about your website's performance.

The Search Analytics Report

The Search Analytics report shows you how your website is performing in search results.

The report includes data on the following metrics:

• Clicks: The number of times your website has been clicked on in search results
• Impressions: The number of times your website has appeared in search results
• CTR: The click-through rate for your website in search results
• Average position: The average position of your website in search results

The Search Analytics report can help you to identify which keywords are driving traffic to your website and which keywords are not.

You can also use the report to track your website's performance over time.

The Index Coverage Report

The Index Coverage report shows you how Google is indexing your website.

The report includes data on the following metrics:

• Indexed pages: The number of pages on your website that have been indexed by Google
• Excluded pages: The number of pages on your website that have been excluded from the index
• Reasons for exclusion: The reasons why pages have been excluded from the index

The Index Coverage report can help you to identify any issues that are preventing your website from being indexed.

You can also use the report to track the progress of your efforts to improve your website's indexability.

The Core Web Vitals Report

The Core Web Vitals report shows you how your website is performing in terms of core web vitals.

Core web vitals are a set of metrics that measure the speed, responsiveness, and visual stability of your website.

The Core Web Vitals report includes data on the following metrics:

• Largest Contentful Paint (LCP): The time it takes for the largest content element on your website to load
• First Input Delay (FID): The time it takes for your website to respond to a user input
• Cumulative Layout Shift (CLS): The amount of unexpected layout shift that occurs on your website

The Core Web Vitals report can help you to identify any issues that are affecting the user experience of your website.

You can also use the report to track the progress of your efforts to improve your website's core web vitals.

Conclusion

Google Search Console is a valuable tool that can help you to improve your website's SEO.

By using the information in the Search Console reports, you can identify issues that are affecting your website's visibility and take steps to fix those issues.